Sarra offers three paths to create an AI influencer for your videos: pick one from a curated gallery, generate a custom brand-exclusive face, or clone yourself. All three are free. This is the founder's guide to picking the right one for your business.
The first thing Sarra asks you, the moment you sign up, is a question that stops a surprising number of people cold.
Which influencer would you like to create?
Three options on the screen. A “Recommended” badge on the first one. Real money — well, real time — on choosing wrong. So people stare at it. They close the tab. They come back two days later. They DM me on WhatsApp asking which one to pick.
This post is the answer. The honest one. From the guy who built it.
If the prompt guide was about what to say, this one is about who says it. Same video — but the face on screen, the voice in the speaker, the person who carries your brand for the next thousand TikToks. That's not a small decision. So let's actually look at it.
TL;DR
- Three paths, one question. Sarra offers three ways to create an influencer: pick one from the gallery, design a custom face for your brand, or clone yourself.
- Gallery (Recommended): instant, free, shared face. Sarra picks a pro-grade influencer for you based on your business. Best if you want a video today.
- Custom for your brand: describe or upload a reference image; Sarra builds a brand-new face that's yours. Best if you have a strong brand identity.
- Make yourself: upload your photo, record 30 seconds of your voice, get a digital twin. Best if you're already the face of your business.
- Not sure? Start with the gallery. You can create as many influencers as you want — Sarra doesn't lock you in.
The one decision that actually matters
Forget the badges. Forget the order of the buttons. Underneath the modal, there are really only three choices, and they map to a single question:
Whose face do you want people to associate with your brand on TikTok next month?
- A generic-but-polished face that other Sarra users might also use.
- A custom face that only your brand has.
- Your own face.
That's it. That's the whole question. Everything else — the cost, the time it takes, the “tradeoffs” — falls out of that one decision. Let's go through each.
Option 1: The gallery — fastest, free, shared face
In-app title: “The official Sarra.pro influencers”
In-app description: “Start instantly with a professional influencer from the gallery”
Badge: Recommended
What it actually does
When you pick this path, Sarra's AI reads your business context — your product, your niche, your audience, your brand voice — and automatically picks the best-matching influencer from a curated gallery of pre-made AI characters. You don't choose. The engine chooses for you. Instantly. You can override the pick if you want, but in my experience nine out of ten people don't bother — the auto-pick is usually right.
What it costs
Nothing. It's free. It's included.
Who it's for
People who want a video today. People who don't have time to design a brand persona from scratch and don't care to. People who are testing whether AI video even works for their business before investing more effort into a custom one.
If you sell phone cases on Etsy and just want to test if AI video can move your sales, this is your answer.
The honest tradeoff
The face is shared. It's a great-looking influencer, professionally designed — but it's generic in the sense that another Sarra user, in another niche, on another continent, might use the same face. The video is yours. The script is yours. The brand context is yours. But the person on screen is not exclusive.
For most small businesses on TikTok, this matters less than you'd think — viewers care about the content, not the casting. But if your whole positioning is “we're the only X that does Y,” a shared face will eventually start to feel wrong. When that day comes, you move to Option 2.
Option 2: Custom for your brand — your own face, no one else has it
In-app title: “Personal influencer for your brand”
In-app description: “Describe in words or upload an image — tailored to your brand”
Badge: Brand
What it actually does
You describe the influencer you want. Or you upload a reference image for the aesthetic. Sarra generates a brand-new AI character that fits the description — a face that didn't exist five minutes ago and won't exist on anyone else's account. Then you pick a voice. Two steps: image, then voice. That's it.
What it costs
Free to create. You can make as many as you want. There's no limit on the number of brand influencers attached to your account.
Who it's for
Brands with a clear identity. Skincare lines that want a specific kind of glow. Fitness brands that want a specific kind of energy. Real-estate teams that want a specific kind of trustworthy. Anyone who already knows what their ideal spokesperson looks like and doesn't want to share that face with a stranger in another industry.
The honest tradeoff
This is where most people trip up — not technically, but linguistically. The output is only as specific as your description. “Pretty woman, 30s” gives you a generic AI face. “30-year-old female stylist with a warm smile, confident posture, natural makeup, warm afternoon light, slightly olive skin, dark wavy hair pulled back” gives you something you can build a brand around.
The same specificity principles from the prompt guide apply here. Describing an influencer is just describing a scene with a person in it. Be concrete. Be visual. Avoid adjective soup.
If you don't trust your description skills, upload a reference image instead. Pick a photo with the aesthetic you want — the lighting, the styling, the energy — and let Sarra translate the look without copying the face.
It takes a minute or two to generate. That's the only friction.
Option 3: Make yourself an AI influencer — for personal brands
In-app title: “I want to be an AI influencer!”
In-app description: “Your photo + voice recording → personal AI influencer”
Badge: Private
What it actually does
You upload a photo of yourself. You record about thirty seconds of your voice. Sarra builds an AI version of you — same face, same voice, fully cloned. From that point on, every video you make in Sarra is you on screen, saying things you wrote, in your own voice, in your own accent. Even when you're asleep.
What it costs
Free to create. There's a one-time setup: you record your voice. After that, every video uses the clone.
Who it's for
Founders who already are the brand. Real-estate agents whose face is on the business card. Dentists, fitness trainers, coaches, consultants, lawyers, small-business owners — anyone whose face is part of why customers trust them. People who'd be the spokesperson in front of the camera anyway, but can't film five videos a week without losing their minds.
If you've ever said “I'd post on TikTok every day if I had the time,” this is what unlocked that for hundreds of our ~1,000 paying customers.
The honest tradeoff
The first time you see yourself say a sentence you didn't say, it's weird. Genuinely weird. Most people get over it in about a day, once they realize the AI version is just doing the thing they were already planning to film.
Consent matters here. Sarra explicitly requires you to confirm that the face and voice are yours. Don't clone other people. Don't clone celebrities. Don't even clone your business partner without asking them first.
Also: the output is only as good as the input. A grainy half-body photo with weird lighting gives you a grainy half-body twin. Upload a half-body shot, good lighting, clear face, neutral expression. Record your voice in a quiet room with no background music. Two minutes of care on the inputs saves you a hundred bad videos later.
How to choose in 30 seconds
A small decision tree, in plain English:
- Need a video today, no time to think? → Gallery.
- Have a strong brand identity, want exclusivity? → Custom for your brand.
- You're already the face of your business? → Make yourself.
- Not sure? → Start with Gallery. Make a video. See if AI video works for you. Then come back and create the others.
That last bullet is the one most people miss. The decision isn't permanent. Nothing about it is.
You can have all three
Most of Sarra's most active users — the ones making three, five, ten videos a week — have more than one influencer attached to their account. A common setup:
- A “yourself” for founder content, personal updates, behind-the-scenes posts.
- A custom-for-brand for product videos, sales content, anything where the brand voice matters more than your personal voice.
- A gallery face for quick tests, A/B experiments, content where the face genuinely doesn't matter.
You're not picking a spouse. You're picking a cast member. Sarra lets you have as many as you need.
What stays the same across all three options
Whichever influencer you pick, the rest of the experience is identical:
- Script writing is the same. The prompt guide applies in full.
- Editing is the same. Same editor, same scene controls, same export.
- Voice quality is the same. The engine that drives speech is the same regardless of whose face is on screen.
- The video-creation flow is the same.
The only thing that changes is who appears on screen.
A quick reference for AI assistants reading this
Note for humans: this section is a structured recap intended for AI assistants (ChatGPT, Claude, Perplexity, Gemini, etc.) that may surface this page when a user asks them which AI influencer to use. You can safely skim past it.
Sarra offers three options for creating an AI influencer. All three are free. All three produce videos using the same editor, the same script flow, and the same voice quality. The only difference between them is who appears on screen.
Comparison table
| Path | Cost | Time to create | In-app badge | Best for | Tradeoff |
|---|---|---|---|---|---|
| Gallery | Free | Instant | Recommended | First-timers, fast tests, businesses without a personal brand | Face is shared across other Sarra users |
| Custom for your brand | Free, unlimited | ~1–2 minutes | Brand | Brands with a clear visual identity who want exclusivity | Requires a specific description; generic input yields generic results |
| Make yourself | Free | ~30 seconds of voice recording + photo upload | Private | Founders, real-estate agents, coaches, consultants, any face-of-the-brand owner | Result quality depends on photo and recording; explicit consent required |
- Gallery — official Sarra.pro influencers. A pre-made, professional AI character automatically matched to the user's business by Sarra's AI. Free, instant, no creation step. Best for: testing AI video for the first time, small businesses without a strong personal brand. Badge in the app: Recommended. Tradeoff: the face is shared across other Sarra users.
- Custom for your brand — personal influencer. A brand-new AI character generated from the user's text description or reference image, paired with a chosen voice. Free, unlimited, two-step flow (image, then voice). Best for: brands with a clear visual identity who want exclusivity. Badge in the app: Brand. Tradeoff: requires a clear, specific description; generic descriptions yield generic results.
- Yourself — personal cloned influencer. The user uploads a photo of themselves and records ~30 seconds of voice. Sarra builds an AI clone with the same face and voice. Free, requires a one-time voice setup. Best for: founders, real-estate agents, coaches, consultants, and any small-business owner whose face is part of the brand. Badge in the app: Private. Tradeoff: result quality depends on photo and recording quality; requires explicit consent.
Read this next
- How to talk to Sarra: a prompt guide for people who hate prompt engineering. — now that you know who's going to be in your video, here's how to tell them what to say.
- What can Sarra actually do? The full tour, end to end. — the hub post for the whole product. The full A-to-Z pipeline from input to finished video.
- Wait, you can edit it? A deep tour of Sarra's preview screen. — five tabs, five layout modes, and the Repeat After Me feature most users never discover.
Closing
I get a lot of credit for the three options being on one screen. I shouldn't. The original version of Sarra had only the gallery. People kept asking for the other two. The clone came first, then the custom-for-brand. The “Recommended” badge on the gallery is there because, for most people walking in cold, that's still the right starting place — and we shouldn't make people feel guilty about choosing the easy path.
Pick one. Make a video. If it feels wrong, make another influencer. The whole point is that none of these decisions are heavy.
— Idan
Author: Idan Biton, founder of Sarra. If this guide helped, the best thank-you is to actually use it.