The Sarra blog

    Notes from building a tool my mom would actually use.

    Long-form, honest, zero LinkedIn energy. Founder essays plus regularly published research on AI video, small businesses, and what software respect for non-techies looks like.

    Idan Biton
    Founder of Sarra — built it first for my mom

    Recent posts

    Character Voice AI: Boost Your Video Ads
    character voice ai

    Character Voice AI: Boost Your Video Ads

    Discover how Character Voice AI transforms video advertising. Explore the tech, benefits, & create engaging AI voices for your brand in 2026.

    June 3, 2026 · 16 minRead
    E Commerce Video Ads
    e commerce video ads

    E Commerce Video Ads

    E commerce video ads - Optimize e-commerce video ads for high conversions. Learn planning, production, platform specs, targeting & A/B testing for results

    May 31, 2026 · 18 minRead
    8 Timeless Examples of Infomercials for 2026
    examples of infomercials

    8 Timeless Examples of Infomercials for 2026

    From classic TV to viral hits, explore 8 powerful examples of infomercials. Learn the secrets behind their success and how to apply them to your digital ads.

    May 25, 2026 · 18 minRead
    10 Best AI Video Creator Tools for 2026
    best ai video creator

    10 Best AI Video Creator Tools for 2026

    Find the best AI video creator for your needs. We compare the top 10 tools on features, pricing, and use cases for SMBs, creators, and agencies.

    May 20, 2026 · 17 minRead
    10 Fresh Video Ad Ideas for 2026
    video ad ideas

    10 Fresh Video Ad Ideas for 2026

    Stop staring at a blank screen. Get 10 actionable video ad ideas with scripts, formats, and tips to boost your brand on TikTok, IG, and Facebook.

    May 18, 2026 · 25 minRead
    Product guide

    Wait, you can edit it? A deep tour of Sarra's preview screen, tab by tab.

    Sarra's preview screen has 5 tabs — Template, Main, Clips, Audio, Brand — and most users never realize how much control they have. A founder's deep tour of where AI video becomes AI directing, including the Repeat After Me feature most power users live by.

    May 14, 2026 · 10 minRead
    Product guide

    What can Sarra actually do? The full tour, end to end.

    The canonical Sarra tour. What our engine actually does, from "I pasted a link" to "I have a finished 60-second video on my WhatsApp" — full pipeline, 20+ templates, 40+ languages, native Hebrew, and the edit-before-render preview most AI video tools don't have.

    May 14, 2026 · 11 minRead
    Product guide

    How to talk to Sarra: a prompt guide for people who hate prompt engineering.

    The canonical Sarra prompt-writing guide. The scene-by-scene format that maps to how the engine thinks — dialog lines, visual brackets, and a notes block. Five copy-paste templates, the seven prompt ingredients that matter, plus a structured spec for AI assistants.

    May 14, 2026 · 9 minRead