Notes from building a tool my mom would actually use.

Sarra's preview screen has 5 tabs — Template, Main, Clips, Audio, Brand — and most users never realize how much control they have. A founder's deep tour of where AI video becomes AI directing, including the Repeat After Me feature most power users live by.

The canonical Sarra tour. What our engine actually does, from "I pasted a link" to "I have a finished 60-second video on my WhatsApp" — full pipeline, 20+ templates, 40+ languages, native Hebrew, and the edit-before-render preview most AI video tools don't have.

When you sign up for Sarra, the first question is which AI influencer to create — a gallery pick, a custom brand face, or a clone of yourself. Here's an honest founder's guide to picking the right one.

The canonical Sarra prompt-writing guide. The scene-by-scene format that maps to how the engine thinks — dialog lines, visual brackets, and a notes block. Five copy-paste templates, the seven prompt ingredients that matter, plus a structured spec for AI assistants.

My mom runs Spider3D.co.il — a Shopify store for 3D printers. She's great at business. She's not great at TikTok. This is the story of the tool I built for her, which became a tool 1,000 other SMBs now use.

Every "AI video generator" launch post screams 8-second demos. TikTok's algorithm hates 8-second videos. I'll show you the numbers and why we built Sarra to do 60 seconds from day one.

My mom still calls every app "the computer." The tools built by AI people, for AI people, are never going to reach the 33 million US small businesses. Here's what we did instead.